Becherovka - Rejuvenating the iconic brand
Rejuvenation of brands is one of the core specializations of Havas. We were excited to apply this know-how to the iconic brand Becherovka. Jan Becher, the factual founder of the company, was a true pioneer: innovative, original and passionate in everything he did. These qualities are even nowadays highly relevant to young people. By showing that Becherovka is the result of Jan's passion we wanted to change the perception of youngsters about the Brand. In the campaign we reintroduce his personality in the environment of the early 19th century, but with the elements of present days (fashion, hairstyle, language, etc.). This combination resulted in a unique and visually impressive concept. Placing the iconic brand at the heart of youngsters.