Centrum Černý Most and Chodov – Shopping with a twist
Shopping centers in Prague face heavy competition. So they organize numerous events and supporting programs in order to attract and retain customers. Understanding shopping behavior and keeping a consistent image is key for success. But only a few shopping centers use that to their advantage. Our client Unibail Rodamco is one of them. The group built their attractive image with consistence, using the Havas Europe-wide concept of “Unexpected shopping”: A unique visual style, a highly creative and recognizable tone of voice, perfectly underlining the attractive portfolio of brands and extra services of both shopping centers.