Havas Worldwide Prague

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Havas Worldwide

Amnesty International

A new campaign of Amnesty International

Humans rights are seriously deteriorating in Russia, and to raise awareness on the subject, Amnesty International Czech Republic has asked Havas Worldwide for help. The new campaign draws attention on the issue of the Russian prisoners of conscience through a 360 video. The clip, which was shot in a hospital in Prague Bohnice, shows a fictional Russian prison six minutes before curfew. Amnesty International monitors dozens of such cases of people imprisoned by the Russian regime for their opinions and publications, who express themselves on the Internet or participate in demonstrations.

The view of a convict available on www.prisonexit.org will take you straight to the plot, and the interactive features in this video offer a chance to sign the petition to support unjustly imprisoned people in Russia and share it to raise awareness about the human rights violations.

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Becherovka - Rejuvenating the iconic brand

Rejuvenation of brands is one of the core specializations of Havas. We were excited to apply this know-how to the iconic brand Becherovka. Jan Becher, the factual founder of the company, was a true pioneer: innovative, original and passionate in everything he did. These qualities are even nowadays highly relevant to young people. By showing that Becherovka is the result of Jan's passion we wanted to change the perception of youngsters about the Brand. In the campaign we reintroduce his personality in the environment of the early 19th century, but with the elements of present days (fashion, hairstyle, language, etc.). This combination resulted in a unique and visually impressive concept. Placing the iconic brand at the heart of youngsters. 

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Centrum Černý Most and Chodov – Shopping with a twist

Shopping centers in Prague face heavy competition. So they organize numerous events and supporting programs in order to attract and retain customers. Understanding shopping behavior and keeping a consistent image is key for success. But only a few shopping centers use that to their advantage. Our client Unibail Rodamco is one of them. The group built their attractive image with consistence, using the Havas Europe-wide concept of “Unexpected shopping”: A unique visual style, a highly creative and recognizable tone of voice, perfectly underlining the attractive portfolio of brands and extra services of both shopping centers.

T-Mobile

T-Mobile - How to simplify complex technology

Telco providers care for their customers with innovations and new competitive prices on a regular basis. And sometimes customers feel confused about what is really the best for them, what fits their actual needs. Thanks to the deep knowledge of our client’s nature and embracing the consumer trend showing an increased interest for video content, we answered with a simple and effective solution: we created a short animated video presenting the new service. Our video generated over 195.000 views shortly after the launch and we keep on counting.

See the TV spot HERE.

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Musée Grévin – Giving Grévin the awareness of a quality hallmark

The newcomer into Prague’s entertainment business was brought face to face with the general bad perception of local wax museums, on top of the city’s highly saturated market of leisure activities. Due to the agency’s ability to leverage the client’s competitive advantage (incredibly detailed and realistic statues), our knowledge of the local market and its consumers, and our understanding of the digital age, we managed to create a strong communication platform that boosted both awareness and the number of visitors. The campaign was built on the insight that everyone wants to (even secretly) take a selfie with a celebrity.

Citroën

Citroen Promotion – Joining forces with the Angry Birds phenomenon

Long-term knowledge of the Czech car market as well as the ability to identify relevant communication topics is one of Havas Prague’s strongest assets. For Citroën’s latest promotion, we joined forces with the famous Angry Birds mobile game characters that are coming back into Czech cinemas in May 2016. Our fully integrated campaign introduces the range of Citroën models through their feathered representatives, who characterize – in look and temperament – each of the featured vehicles.

See the TV spot HERE.

Bernard DM

Bernard Bohemian Ale - Helping David fight Goliath

A 15 years relationship with the client, cooperation on communication solutions and perfect knowledge of Bernard portfolio led to the successful launch of a unique product innovation – the first Bohemian Ale. In a country dominated by lagers, a top-fermented beer challenges the traditional way of beer brewing for the first time. The campaign is based on a variation of headlines with a play on word with ALE (“but” in Czech) and delivers amusing double meanings. The new product was introduced so successfully that the production capacity is running at its maximum.

Air France

Air France - A little bit of France in the air

The blooming number of low cost airlines and the “democratization“ of travelling by plane made Air France decide to focus on their added value. The objective was simple: to re-conquer a leadership position by stressing high quality, caring and pleasure. With our in-depth knowledge of the local market and our close connection to the creative hub in France, we were able to identify relevant topics of communication. To tackle instant needs yet keep the consistent image required. In our campaign we underline the French openness and multiculturalism, highlighting the positive values associated with the country: using the art of living, the French spirit as well as Michelin-starred chefs: we created the image of a high value airline.

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Partnership

Komerční banka has always been a strong partner who its clients can lean on. It has therefore launched this campaign to remind people of its core values, and to show that it is much more important to be able to rely on one’s bank than to like it.

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Car insurance

The goal of the campaign for the car insurance was to approach a younger target group of 25-35 year-olds, which Generali ČR is now focusing on. Apart from rejuvenating its clientele, Generali also wants to accommodate for active people with an adventurous personality through its communication – the first step being a visual of the car insurance offer. We are now using very interesting, vivid photos that reflect the character and interests of the target group.

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Travel insurance

The goal was to prepare a set of visuals, which, during the winter period, would present a unique type of travel insurance made for clients who enjoy extreme sports.

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No more struggle with high repayments

In the ‘ReLoan’ campaign for Equa bank, we dramatize the feelings of people who struggle with the high repayments of their loans every month. This struggle is represented as a battle between two swordsmen, with our hero being forced to retreat more and more against his tall competitor embodying high repayments.

But the turning point comes when our swordsman decides to make a change – ‘ReLoan’ - and gets rid of his high repayments. He then defeats the new opponent embodying low repayments with ease.

In other media we smoothly connect to the TV spot, where we present a free TV as an additional benefit.

See the TV spot HERE.

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Say goodbye to your parents

Say goodbye to your parents, get your G2 account and gain your independence. The last campaign for the G2 student account for Komercni banka is in the spirit of "This year for the last time".

You may view the TVC by clicking on this LINK.

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Bernard Ale

Bernard Brewery introduces the first Bohemian Ale to the Czech beer market. In a country saturated by lagers, top-fermented beer challenges the traditional idea of beer. The campaign is based on various headlines that play with a Czech double-entendre: 'ALE' meaning the type of beer, as well as 'ale', the Czech conjunction meaning 'but'.

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When incredible encounters become reality

On the occasion of opening of the first world-class wax museum in Prague we created a campaign that captures the essence of this magical place where the impossible becomes possible, where the incredible is reality.

And so those incredible meetings became reality in this campaign. We created the visuals that connect the most important figures of both past and present, whose get together would be impossible anywhere but in the Musée Grévin.

Eko-kom

Polar Bear loves Czechs for sure!

On 24th March we launched the first part of a new TV campaign aimed at raising awareness and encouraging waste sorting.

Eko-Kom's polar bear's embrace is the first in a planned series of videos as well as other media outlets. Check out the video on the link below and find out how the bear is doing to thank you for sorting...

http://www.samosebou.cz/cyklus-tv/polarni-objeti

See more...

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KB Gentleman

To promote a truly revolutionary benefit of personal account, Komerční banka launched a new campaign with the personalized by a gentleman.

Check our latest commercial, by clicking "see more", to witness what a generous bank KB is.

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Czech Helsinki Committee

The bullet that was never fired

The Czech Helsinki Committee wished to celebrate the peaceful division of Czechoslovakia's 20th anniversary with a communication campaign that included a short film as well as a memorial sculpture that was unveiled at the National Museum.

The concept was inspired by a bullet that was never fired during the separation of the two republics in 1992. The short movie was filmed in cooperation with Armada Films and won the Grand Prix at the ADC Creative Awards 2014.

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Amnesty International

3 minutes are enough

As part of their effort to release prisoners detained on political or religious grounds, we developed a website, with a banner, for Amnesty International for everyone to add their signature to a chain, which leads from the Czech Republic to the place of incarceration.

Once your signature is submitted, your name appears in a precise location on Google maps as the latest link in the chain. Your signature can also be shared on social media to spread the information about this project.

See more...

Citroen

Fantomas is back!

After 8 years of adaptations of French creativity, Citroen Czech Republic has produced a new campaign to support its Open Door Days event. The main hero of the campaign is Fantomas who is famous for his flying Citroen DS, which he used to escape the police. Fantomas is historically connected to the Citroen brand and this campaign is building on this awareness to create a catchy TV spot. Other communication channels will be online, radio, print and live appearance of Fantomas in the Citroen showrooms.

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Reckitt Benckiser

An online awareness campaign heavily integrated with social media

The Digital team joined forces with Havas London to build the Worldwide Brand Me portal. Brand Me is an online community portal designed to generate awareness of the Reckitt Benckiser brand through engaging content and some basic gameplay. The Platform is comprehensively integrated with social media as a part of its strategy, and it helps the audience work out what they are doing right [or wrong] on social media. The website is to be localized in 5 languages and targeted media campaign supporting the website is already running in 12 countries.

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Feliway

FELIWAY Digital Experience

Feliway was given a full digital revamp with parallax experience, new website and marketing banners.
Click away to the next page for the full experience.

See more...

Havas Worldwide Prague pays tribute to Czech Creativity and Design

Havas Worldwide Prague pays tribute to the Czech Creativity and Design

Metal

Bronze, silver and gold, all shiny metals, all precious, the three elements used for medals, for awards, to reward hard work, persistence, creativity, and tenacity. The design shows the metals’ malleable properties when heated, to be formed and reformed without breaking, before hardening and becoming indestructible. The cross-cut lends an anatomical aspect to the design, you see its insides, its creative guts.

Michal Fronek andJan Nemecek  are co-founding member of the famous Czech artists‘collective Olgoj Chorchoj, whose works have been exhibited internationally. They were jointly awarded the Czech Grand Design for “Mr. Egg“ and the Grand Designer of the Year award in 2010.

Havas Design Letters A

Havas Design Letters A

Paper

Euro RSCG gives way to Havas Worldwide, and to symbolize this rebirth, the designers used all the agency’s paper awards and burnt them to ashes. Like the mythical creature the Phoenix, Havas Worldwide rises from the ashes for another long-life cycle.

Daniel Pošta and Zdeněk Vacek have both exhibited their works internationally, and have won numerous design awards abroad and locally, including the Czech Grand Designer of the Year and Best Jewelry Designer of the Year 2011 as a team. Combining their talents, they created jewelry brand Zorya in 2011.

Havas Design Letters V

Havas Design Letters V

Wood

This design represents a labyrinth, such as the maze of the mind where knowledge, thoughts and reflection abound, where an idea is born, meanders and travels through the cortex, maturing along the way, and to finally reach its destination: a solid idea. The wood embodies hardness yet pliability and safe organic weight.

René Šulc  is a graduate of the renowned Prague Fine Arts, Architecture and Design Academy , and has worked with Belgian designer Maarten van Severen. Renéfounded Sludio Inveno in 2006, which focuses on the design of lighting, furniture and product design.

Havas Design Letters A

Havas Design Letters A

Glass

Like the glass’s transparency, our agency thrives for openness, communication and accountability. Glass is amorphous yet solid, solid yet fragile, brittle yet hard, but above all it is the most transparent of all natural materials so when the sun shines through it, the full spectrum of colours become apparent to the naked eye, like a revelation of light.

Rony Plesl’s design glasswares have known international success.  He keeps broadening his experience with workshops at La Villa Arson in Nice, Tittot in Taipei and in the studio F. Raggi and D. Pupp in Milan. He won awards such as Czech Grand Design 2011, Designer of the Year in 2007, and the Red Dot.

Havas Design Letters S

Havas Design Letters S

Ceramic

The design, made of various ceramics, is delicate, humourous, and draws from the past with pieces dating back to 1958 as a link to the agency’s landmark building. Κεραμικός is non-organic, non metallic, an age old craft, firmly anchored in Czech tradition. From rough early pottery to fine bone china, ceramic is constantly renewed, rethought and defies mere fashion.

Maxim Velčovský co-founded the studio Qubus design and has participated to over sixty group international exhibitions. His work has been included in the publication Twenty-First Century Design and awarded Best Work by Wallpaper. He was also awarded Designer of the Year in 2007, and was asked to collaborate on the Czech Pavilion’s installation at EXPO 2010.